To kickoff the holiday season, we wanted to show people that nothing compares to the feeling of getting a Mercedes-Benz. Even if you don’t have a license. So we created the Lil’ Benz dealership, a pop-up toy Mercedes-Benz dealership serving big excitement to the world’s littlest drivers.
It included little Mercedes-Benz cars, kid salespeople, little owner’s manuals (coloring books), and even a photo booth for making little driver’s licenses on the spot. I contributed to the print, dealership extension, and online video parts of this campaign.
Awards- Cannes Shortlist