Smaller Baller

MTN Dew Rise Energy was the drink for anyone who needed motivation. But a naturally-gifted 6’9” basketball God isn’t exactly anyone.
So we brought LeBron down a notch for the Super Bowl - and let the world watch him rise.

Bigger Problems

After months of selling, weeks of shooting, and hours of editing, we finally had it- a Super Bowl campaign we loved! With not one, not two, but THREE mega-famous NBA players! All that was left were some final VFX, and Smaller Baller would be ready for the big game. Then MTN Dew Rise got sued by a coffee company of the same name, and lost.. We tried to change the name and air it, but LeBron couldn’t rise above these unforseen circumstances. He pulled out.

Anyway, here’s an unseen campaign I love dearly. And some cool BTS.

CW: Namwan Leavell
AD: Belen Aragon