INVASION #WITH GALAXY
Only 0.03% of Samsung Galaxy owners open the Members app. So we partnered with The Rise of Skywalker to build an AR experience directly in the app. Through an auto-update, it appeared on 50 million phones overnight, surprising anyone who opened the Members app with ships flying overhead.
Bronze - Cannes Lions, 2 x Merit - The One Show
To kick it off, we posted a video from the film’s premiere in LA.
And let the internet do its thing!
Over the next two weeks, we invaded city skies across the country, and increased app usage by 31%. See case study here.
ECD: Rodrigo Burdman