#OutThereForUs
When COVID 19 first hit the U.S., essential workers were the only people still seeing out of home ads. So with Ad Council, we let people use billboards in their own communities to say thank you, turning local DOOH into messages of appreciation with #OutThereForUs.
HOW IT WORKS
UGC OUTDOOR
I got to run a thank you message to my sister Noona, a doctor on the frontlines in NYC. It meant a lot.
AD: Emily Stetzer